Let’s Party Like It’s 1971!

Diversity helps people feel included. And that sense of inclusion can be found in many places — even an advertisement!

In 1971, Coca-Cola’s iconic “Hilltop” commercial was a breakthrough example of how powerful inclusion can be. The ad brought a diverse group of people from all over the world together to sing and celebrate unity, highlighting how we can look past our differences and focus on what unites us all.

When ads accurately reflect the diversity of consumers, their personal preferences, style, and ways of living, they create a sense of belonging that we all crave.

At SCI, we believe that all people should have equal opportunities and be included. Let’s create a world where everyone feels seen and valued. That’s the real thing.